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Company performance metrics can include any measurable process a dealership wants to track in real time, such as CSI, sales, ROI’s and any other information that represents successful teamwork.

Employees can view metrics in rolling or calendar modes, using information gathered automatically from the dealership. “It’s amazing the variety and relevance of content that companies begin to communicate about what’s happening,” Dickmeyer says.

News content is typically driven by a small internal group that Dickmeyer calls an editorial board that typically convenes for a 15-minute weekly meeting.

PDP produces a kit called Shop Talk that offers a prescriptive editorial calendar and content library to facilitate the reporting of dealership information. Dickmeyer says that recruiting a dealership employee to be “the keeper of the message” has been relatively easy.

“There is always someone who is outgoing enough to organize the content. With some clients there are many individual contributors.” To follow-up, PDP will send the dealership a weekly report that tracks how many times the system has been accessed and how often the news has been read.

Among PDP’s most satisfied clients is Scott Larguier, COO of the Dimmitt Automotive Group in Clearwater, Florida. The company has 200 employees on two campuses and represents six manufacturers. In 2013 and 2014 they were recognized as a “Top Workplace” by the Tampa Bay Times and Workplace Dynamics. Richard R. Dimmitt was the recipient of TIME magazine’s Dealer of the Year award for Florida. In the most recent two-year period, they reduced employee turnover by 17%. “PDP has been instrumental in helping us develop our servant heart’s culture,” said Larguier. Not only does our weekly Dimmitt Voice news journal communicate key information to our people, it provides a forum that contributes to the accomplishment of our mission to improve the quality of life for our associates, our guests, and the community through service, excellence, and innovation.”

In order to achieve a sustainable competitive advantage in your automotive marketplace, employee engagement is critical to the success of your dealership’s mission and objectives.

Contact PDP today for a no-cost, online product demonstration and let us help you improve your people, performance, and profit.

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