Training for new staff in the automotive dealership world is sadly lacking in effectivness.
Excerpt: McQueen noted that manufacturers too frequently rollout what he describes as ship and dip training initiatives. The dealership sends their personnel to a centralized location to learn about a particular product or program; then they return to the dealership to implement the training with little or no follow-up support. It doesn’t work.
Read this article to find out what does work.