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The Importance of Internal Communication

  • The Importance of Internal Communication

It’s no secret. The cat is out of the bag. Communicating with employees is crucial. In fact, it’s at the top of the to-do list for many business owners and CEOs. But why is employee engagement and communication so important?

 

Richard Thomas, the principal of Clarity Communication, discusses this subject in his article, “Internal communication is good strategy”.

 

“. . . more than 80 per cent of employees said they want to know more about how the company is doing. Only ten per cent said they had any knowledge of the company’s progress in real time. When they heard nothing, 60 per cent said they do their own detective work to find out. Ninety per cent said they would rather hear bad news than no news, and 75 per cent said they didn’t trust managers who don’t share information.”

 

To read the rest of his article, click here