What affect does culture play in the success of a company? What does your culture say about your organization? If the culture is negative, how do you change it around?
Rob Peters, the founder and CEO of Standard of Trust, describes the importance of creating a great culture in his article, “Company Culture Is Critical To Success”.
“There have been no standards in defining culture. It’s complicated. Sometimes it’s even paradoxical. Your employees, partners, and other stakeholders will perceive your culture in different ways and even use different words to describe it. With all the other challenges your business is confronted with, it is easy to see why organizational culture has not been a priority for the leader. However, there is real power to be reaped in nurturing this intangible asset.”
To read the rest of his article, click here.