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Employee Communications Across Different Generations

  • Employee Communications Across Different Generations

Communication across different generation can be challenging.

To say that Baby Boomers and Generation Y employees are different is an understatement. Boomers want to feel like they can trust the company they work for, while Gen Y employees want to feel a sense of belonging. But one thing they both possess is a hunger for communication.

Rebecka Freels, a former CTA and OTA communications director, operates a Calgary-based marketing, communications and events practice, discusses this very subject in her article, “Communicating to all generations”.

“Communication is the glue between employee and employer, but unless your efforts resonate with the psychological and emotional needs of your audience, they won’t deliver your desired impact.”

 

To read the entire article, click here.